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PPC Management Services

What is Pay-Per-Click (PPC)?

Pay-Per-Click, or Paid Search, is online advertising in which an ad for your product or service appears on the first page of Google when people search on keywords that are associated with your business. Social media platforms (Facebook) and other search engines (Bing) offer PPC opportunities too. You are charged each time someone clicks on your ad. . PPC Retargeting serves ads to people while they browse the web, after they’ve left your website

Features and Benefits of Pay-Per-Click:

  • Works fast! Your ad can begin running the day the campaign is launched.
  • You set your budget and maximum cost-per-click you’re willing to pay.
  • Campaigns can be targeted to precise geographic areas and set to run on days/times of your choice.
  • Retargeting campaigns show highly targeted ads to people who have visited your website.
  • Google Display Network campaigns show your ads on websites that are relevant to your products and services.
  • Ads can be targeted to mobile devices.
  • Cost per lead is often less than other forms of advertising.
  • Keyword performance can be strategically utilized to increase effectiveness of SEO campaign.
  • Ideal supplement to an SEO campaign–immediate online visibility while your SEO campaign is ramping up.

 Features and Benefits of Retargeting Ads:

  • Studies show that retargeting ads bring in nearly twice the revenue as other display ads.
  • Targets visitors to your website who don’t convert on the first visit. On average, 97% of first-time visitors to a website leave without completing a conversion.
  • Reminds visitors of items they've seen on your website and entices them to return and complete a conversion.
  • Delivers tailored ads across the web that combine the layouts, products, messages and offers based on a visitor’s activity on your website.
  • Ideal supplement to an SEO campaign—exclusively targets consumers who have demonstrated an interest in your products/services.
  • Works fast! Your ad can begin running the day the campaign is launched.
  • Cost per lead is typically less than other forms of advertising.

You Can See Success!

  • Everything about your PPC campaign is reported in your dashboard. You get:
  • 100% measurable results. Our reporting software displays goals, spend, cost-per-click, and cost-per-conversion. We can tell you which keywords and ads sent traffic to your site.
  • Daily updates on spend, web and phone call conversions.
  • Projected and actual results.
  • Comprehensive monthly report.
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