Research shows that the internet is now the primary way that most US consumers find local business information and search engines were identified as the primary tool used by consumers to find local information.
Furthermore, “While the internet has emerged as the go-to source for finding location information and details about businesses ranging from hair salons and veterinary clinics to gyms and restaurants, it is rife with errors. As a result, companies are missing out on customers at their bricks-and-mortar stores, and driving them to competitors, say analysts.” (Financial Times 3/4/13)
Your business address, phone number, email address, hours, policies, specials and other details—they’re all subject to change. Make sure your local listings are up-to-date